Chelsea fans are being asked to pay more than three times the current price for their season tickets with costs reaching almost £4,000 next year, after the club upgraded the facilities in one of the stands at Stamford Bridge.
The West Stand upper tier has been rebranded, Westview, with new bars, food outlets and TV screens, but it comes at cost for supporters wanting to keep their padded seats next season.
The current price of £1,250 will rocket to £3,900 per seat for a tier one ticket on and around the half-way line, which is likely to push Chelsea ahead of its London rivals for the most expensive seats in the Premier League next season.