The Chelsea Foundation's new chief executive Laura Cordingley revealed the club's new strategy around its charitable arm.
Cordingley was speaking at the launch of the new Blue Creator Fund exhibition at the Saatchi Gallery, which saw five winning artists exhibiting at an event celebrating the 120th anniversary since the club's founding.
But the event also offered a chance to explore changes to the Chelsea Foundation after Roman Abramovich sold the club to Todd Boehly and Clearlake Capital in 2022.
Cordingley, who joined from cricket charity Chance to Shine in September, said the club want to be "more impactful and hyper focused on communities in the south west of London and Surrey, where we have a natural footprint.