The Charlotte Hornets are looking for a new jersey patch sponsor with snack-food brand Feastables quietly exiting after one season, the team confirmed to CBJ.
Charlotte Hornets partner with nonprofit to surprise young fan
The NBA franchise faced the same problem a year ago after Charlotte-based LendingTree Inc. opted against renewing its jersey advertising sponsorship. Feastables, an offshoot brand of Greenville, North Carolina-based YouTube star Jimmy “MrBeast” Donaldson, and the Hornets surprised the NBA and sports marketing executives with what was billed as a trend-setting sponsorship.