Don’t expect Under Amour to punish Steph Curry for his scathing remarks about CEO Kevin Plank’s favorable views of President Donald Trump.
Curry, the two-time NBA MVP who grew up in Charlotte and went to Davidson, is one of Under Armour’s top endorsers. It’s likely Curry sees himself as insulated from repercussions from his sponsor, experts say, although technically he’s not immune to them.
In fact, the snarky words from the Golden State Warriors standout might even work in his favor.
“Curry is on the Mount Rushmore of athletes that companies like Under Armour want to deal with.