NBA icon Walt “Clyde” Frazier has been synonymous with Puma for nearly 40 years, and in its latest brand campaign, the athletic giant highlighted what makes his legacy truly remarkable.
Puma’s new marketing effort, dubbed “For All Time,” was created to examine the meaning of the word classic, and offers a look at why the company should be considered a classic sneaker brand. To pull this off, Puma put together “The Collective,” a group of influencers who in their own way have shaped sneaker culture including June Ambrose, Mike “Upscale Vandal” Camargo, Rhuigi Villaseñor, Dapper Dan and several others.