LaMelo Ball has the initials "LF" — for his middle name LaFrance — tattooed on his neck.
That is also the name of his clothing brand, which is why the NBA has required Ball to cover up the tattoo during games, based on its rule about promoting commercial brands through tattoos, a story broken by Adrian Wojnarowski of ESPN.
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The NBA and Ball have had conversations over the past several weeks regarding the tattoo, and Ball began covering it up prior to Tuesday's loss to Miami to avoid league fines, sources told ESPN.