MrBeast is all over the internet, and now his brand will visible on an NBA court in a unique way.
The YouTube and social media megastar partnered with the Charlotte Hornets for a jersey patch featuring his snack brand, Feastables. It is the first such partnership between a creator-led brand and an NBA franchise.
The Feastables logo will be on all Hornets uniforms, as well as the uniforms for the organization's G League affiliate, the Greensboro Swarm.
MrBeast, whose real name is Jimmy Donaldson, is a North Carolina native and said he is thrilled to become business partners with his local NBA team.