Yahoo! Sports · Oct 2, 2023
MrBeast partners with Charlotte Hornets for jersey patch
Global YouTube star MrBeast attends the launch of the first physical MrBeast Burger Restaurant at American Dream on Sept. 4, 2022, in East Rutherford, N.J.MrBeast is all over the internet, and now his brand will visible on an NBA court in a unique way.
The YouTube and social media megastar partnered with the Charlotte Hornets for a jersey patch featuring his snack brand, Feastables. It is the first such partnership between a creator-led brand and an NBA franchise.
The Feastables logo will be on all Hornets uniforms, as well as the uniforms for the organization's G League affiliate, the Greensboro Swarm.