LaVar Ball stays marketing.
The boisterous basketball dad who slinked from the scene after some financial mishaps and the failure of the Big Baller Brand seized a new opportunity for the spotlight on his son’s big night.
The Balls hosted a lavish draft-night party at their Chino Hills, California home on Wednesday complete with catering and a Rolls Royce gifted to the man of honor, No. 3 overall pick and new Charlotte Hornet LaMelo Ball.
They invited ESPN’s Tim Keown to document the experience. As the COVID-19 pandemic raged and ruined Thanksgiving plans across the country, the Balls hosted roughly 250 people — by Keown’s count — to bear witness to LaMelo’s big night.