CHARLOTTE, N.C. (WBTV) - The Charlotte Hornets and one of YouTube’s most iconic creators have ended their jersey partnership after only one season.
Prior to the start of the 2023-24 NBA season, the Hornets struck a deal with Feastables – the snack company owned by YouTube sensation MrBeast – to have the brand embroidered on the front of the team’s jerseys.
When the deal was reached, it marked the first partnership between a creator-led brand and a NBA team.
The Hornets confirmed the sponsorship has ended, but did not provide any additional details about the split.