CHARLOTTE, N.C. (WBTV) - As the NBA kicks off Oct. 24, Hornets fans may notice a slight difference in their team’s jersey.
Hornets Sports & Entertainment announced on Monday a partnership with Feastables, a snack brand founded by YouTuber Jimmy “MrBeast” Donaldson, that designates the company as the Official Jersey Patch Partner of the Charlotte Hornets. The partnership signifies the first such collaboration between a creator-led brand and an NBA franchise.
Under the deal, the Feastables logo will appear on all Hornets uniforms, as well as the uniforms of the Greensboro Swarm, and both the virtual and physical uniforms of Hornets Venom GT, the organization’s NBA G-League and NBA 2K League affiliates.