The Charlotte Hornets have partnered with a North Carolina native who might be able to help the team reach the next generation of fans.
The Hornets inked a new multiyear jersey patch deal with Feastables, a snack brand founded by YouTube star MrBeast. The Feastables logo will appear on the team’s jerseys starting this season. It’s believed to be the league’s first jersey patch sponsorship deal with an influencer-led brand.
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