A changing of channel names was inevitable and now it’s upon nearly cable subscribers who tune in to Charlotte Hornets and Carolina Hurricanes games.
Sinclair Broadcast Group and Bally’s Corporation unveiled Wednesday new names for Sinclair-owned FOX regional sports networks (RSNs) and a new Bally Sports logo.
As part of the rebranding, FOX Sports South and FOX Sports Southeast will be renamed Bally Sports South and Bally Sports Southeast, respectively, in the coming months. Last year, Sinclair signed an 10-year, $85 million deal with Bally’s casinos for FOX RSN naming rights as the media conglomerate moved to capitalize on sports gamification.