November 16, 2018 – The Charlotte Hornets and Jack Daniel’s today announced a new partnership that includes the creation of a Jack Daniel’s-branded spirits bar on the 200 level of Spectrum Center. Along with the Jack Daniel’s Old No. 7 Bar, which is located outside sections 233 and 201 adjacent to the Craft Beer Garden, Jack Daniel’s becomes an Official Partner of the Charlotte Hornets and receives the rights to use team marks and logos on co-branded promotional items such as glassware, bar mats, T-shirts and hats.
“We are pleased to have Jack Daniel’s on board as a new partner,” said Hornets President & Vice Chairman Fred Whitfield.