The Charlotte Hornets have signed Jack Daniels as a new team sponsor.
Included with the deal is the creation of a Jack Daniels-branded bar on the 200-level of the Spectrum Center, near the arena’s craft beer garden, the team said. Construction of the bar, outside sections 233 and 201, was finished this week.
In addition to the bar, the Hornets’ new sponsor gets the rights to use team logos on co-branded promotional material like T-shirts, hats and glassware. Jack Daniels also gets two digital signage takeovers during Hornets games, the team said, as well as other digital signage on the scorer’s table, basket stanchion and LED boards.