Mitch Kupchak isn't the kind of guy to sit on his iPhone scrolling through Twitter, Instagram and Snapchat, swiping until his fingers are numb.
Still, that doesn't mean the Charlotte Hornets general manager isn't aware of the hundreds of thousands of views, likes and mentions involving the franchise seemingly constantly making the rounds on social media. LaMelo Ball's flashy passes and Miles Bridges' soul-snatching dunks typically blow up within seconds of them happening, bringing plenty of attention to the Hornets.
That attention doesn't go unnoticed by Kupchak.
"Social media cannot be underestimated, the impact that it has," Kupchak said Thursday.