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Charlotte going all out to promote Devonte' Graham as the NBA's Most Improved Player

The Charlotte Hornets have come up with a unique way to conjure up support for Devonte’ Graham’s candidacy for the NBA’s Most Improved Player award.

In a word — sugar.

The Hornets recently sent out a mailer to voters called “S’More Graham,” which included graham crackers, mini Hershey chocolate bars, marshmallows and all of the information one might need to vote for Graham for this year’s MIP award.

Each of the items featured a cartoon image of Graham or his head on them and the space reserved for nutritional information on the side of the box instead had Graham’s stats from his rookie season and the 2019-20 season, which clearly showed massive improvement across the board.