Cole World, Cole Life, Cold-blooded. That is the mentality the Charlotte Hornets need to turn their franchise around and get back to the playoffs after a seven-year drought.
Lucky for them, J. Cole himself will be part of the team as it was announced Friday that the rap superstar is part of the ownership group that will purchase Michael Jordan's majority share in the franchise.
Cole is a homegrown talent from North Carolina, growing up in Fayetteville, also home of UCLA athletic director Martin Jarmond. The multiplatinum artist frequently references his hometown in his lyrics.