CHARLOTTE — Charlotte 49ers Athletics and Legends today announced a new, multi-year partnership focused on enhancing the 49ers fan experience at Jerry Richardson Stadium. The global premium experiences company will lead sales strategy, execution, and marketing to maximize Charlotte revenue generation through a data-driven sales approach for premium and general seating associated with the Stadium renovation.
The first phase of construction for Jerry Richardson Stadium will include new luxury suites, club seats, loge boxes, and ledge seats, as well as additional general seating for fans. Construction on Phase 1 will begin in 2025. Legends will collaborate with Charlotte to establish its approach to optimizing revenue generation and curating experiences for all fans as part of the new offerings at Jerry Richardson Stadium, including premium product development and pricing, corporate hospitality, premium seating, and ticket sales.