BIRMINGHAM, Ala. -- Influencer (INFLCR) founder and CEO Jim Cavale announced the signing of the Charlotte 49ers to an athletic department-wide partnership that will raise the 49ers' brand profile on social media.
INFLCR is a software-as-a-service that helps programs like Charlotte partner with their student-athletes, alumni, coaches and other brand ambassadors to share digital content produced by the university via their personal social-media platforms such as Facebook, Twitter and Instagram. Charlotte then can track the audience lift it receives via the much-larger collective audience of those brand ambassadors.
"There is a natural alignment between the Charlotte 49ers, a young and emerging brand, and INFLCR, an application built around the power of social media," said Charlotte Director of Athletics Mike Hill.