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University asks Chippewa Hockey Network, club teams to rebrand

The Chippewa Hockey Network, Division III men's hockey, DII men's hockey and women's hockey were ordered to complete a full rebrand by the university Thursday.

The network was ordered to rebrand because of a false representation of CMU club hockey teams. The teams and broadcast network combined to create a false impression of varsity hockey at the university, co-founder of Chippewa Hockey Network Shawn Bednard said.

Chippewa Hockey Network must also rebrand all social media and websites, Bednard said.

The network was contacted via email by University Communications regarding the rebrand.

Bednard and Tyler Marcotte, co-founder of Chippewa Hockey Network, said they knew where the university was coming from.