They’re changing their tune, literally.
Central Michigan University’s Moore Rock Radio (WMHW), at 91.5 on the FM dial, will be changing its format this weekend as it transitions away from modern rock (1995 to the present) to a top-40 adult alternative approach.
Additionally 101.1 FM, WMHW’s smaller frequency, will change its format from adult alternative to a rhythm and blues/hip hop format.
The change was motivated by a push to appeal to a broader listening audience. The current rock format was not conducive for local businesses and community members to interact with the station.
Operations Manager Chad Roberts said, “at this point, changing formats is a necessity to appeal to not only students at CMU but the Mid-Michigan community as a whole.