MOUNT PLEASANT, MICHIGAN -- WUPS-FM 98.5 now is the flagship station of Central Michigan University athletics and will broadcast every football and men’s basketball game and other select events.
“WUPS has been a loyal, committed partner in the past, and I am excited to make them our exclusive flagship station,” Director of Athletics Dave Heeke said. “Being partnered with a station that has the strongest FM signal in the state means fantastic access for our fans. We are also excited about the potential promotional opportunities available with WUPS to expand the Chippewa brand."
The three-year agreement with the 100,000-watt station means WUPS will take the lead for radio coverage from the Chippewa Sports Network from sporting events and coaches shows.