Western Michigan University head football coach P.J. Fleck addresses the media during MAC Media Day on July 28 at Ford Field in Detroit.
Western Michigan football made the phrase "Row the Boat" more than a catchy slogan.
To them, it's a way of life.
Row the Boat is a three part mantra meaning never give up. It originated during a time in 2011 when WMU head coach P.J. Fleck lost one of his children to a heart condition.
"Oars" are the first part of the metaphor, which represent the energy a person brings to those around them.