Yogurt maker Dannon said Thursday that it’s splitting with Carolina Panthers quarterback over “sexist” comments he made Wednesday to a Charlotte Observer reporter.
At a news conference Wednesday, Newton belittled Jourdan Rodrigue, for the past year one of two Observer beat writers covering the Panthers, saying: “It’s funny to hear a female talk about routes.” The remarks have spurred a national backlash.
Dannon signed Newton in 2015 to endorse its Greek yogurt, in an effort to win more NFL fans as customers.
Michael Neuwirth, senior director of external communications for Dannon, the maker of Oikos yogurt, issued this statement Thursday:
“We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women.