With all the attention being paid to Tom Brady’s missing Super Bowl jersey, we can’t help but think of another sports mystery that has haunted Charlotteans for an entire year: The whereabouts of the Luke Kuechly gnome.
A 30-second CPI Security commercial featuring a Kuechly gnome first aired in January 2016 – when the Carolina Panthers were in the Super Bowl – and it instantly became one of the NFL’s most pursued collectables.
“People went crazy,” says Heidi Cowley of CPI.
How crazy?
“At a live auction, one sold for $16,000, the price of a car,” she said, noting the bidding was at an event to benefit St.