The Personal Seat License (PSL) concept was born in Charlotte and helped the city land both the Charlotte Hornets (NBA) and Carolina Panthers, as each league was looking to expand. Guaranteed rights to the purchased number of seats ensured fans the same experience yearly, at a price.
After buying the rights to your seats, fans must then purchase the season tickets every year in order to hold onto their slice of real estate within the stadium. A great concept that assisted former owner Jerry Richardson in luring the NFL into the Queen City. However, the season ticket prices reflect performance and making the playoffs in four of the past five seasons means a hike in prices was anticipated but the looming cloud of uncertainty over the Panthers makes for awful timing.