Advertisers continue to select Newton as a celebrity spokesman in spite of a bumpy past many detractors will never forget. Here's a look at what one advertiser saw in Newton and why they picked him to represent their brand.
I keep going back in my mind to Newton's recent quote during an interview on WCCB:
Newton Steps in it Again During Recent Interview - Cat Scratch Reader
"You have been called the NFL's greatest talent as well as the NFL's greatest unknown. Do you agree with that?"Newton answered: "Absolutely not. And I say this with the most humility, but I don't think nobody has ever been who I'm trying to be.