What happens when an NFL team does the unexpected? Of course this is the unexpected from the media, not from the internal team expectations.
Well, of course what happens is that the media talks more and more about the team, trying to prove all along that the media was right by coming up with a variety of excuses.
The Carolina Panthers are experiencing this right now. The Panthers have gone from a team that the media almost wrote off before the season started and at the start of the season as the injuries piled up. Now, with the Panthers sitting at 4-0 through a quarter of the season, the media is trying to come up with different ways of justifying their thoughts.