In a study done by the website fanjuicer.com, a poll of over 1400 NFL fans was conducted to rank all 32 team logos. Based on the results, the Carolina Panthers have the 11th best logo in the NFL.
Here’s a quick look at the methodology used to conduct the poll:
I recruited 1,488 fans, primarily from the community at r/NFL, to participate in a MaxDiff research study with the goal of understanding which NFL logos work and which do not. While MaxDiff is a great technique for ranking any long list of items, it particularly shines when it comes to ranking logos.