Social media directors and sports referees don’t have much in common on the surface, but there’s one big similarity: the best of both do their job quietly and let their work do the talking. It takes a real superstar to break out of the anonymity of either line of work, but a few officials - Ed Hochuli, Kerry Fraser, maybe Wes McCauley - have managed to do so.
On the social media side of the ledger, Dan LaTorraca certainly qualifies.
Once the creative engine behind the Carolina Panthers’ social media outlets, LaTorraca left the NFL in 2017 for a position with the NBA’s Brooklyn Nets.