Tuesday night the NHL and Adidas had their big reveal of the new jerseys for 2017-18 and by all accounts the response was “meh.” Adidas took over the contract from Reebok and the hype surrounding their jersey reveal was off the charts. Too bad the jerseys weren’t.
The NHL and Adidas completely botched this changing of the guard. There were barely any changes to most teams kits and I think it was a wasted opportunity for the league and the manufacturer. The NHL hasn’t put the new jerseys up for sale, but why would you buy one? If your team only made minor changes that aren’t noticeable to anyone but you, why spend upwards of $200 on an Adidas jersey when you can get a Reebok one from last season at a severe discount?