Glen Gulutzan was hired shortly after an impressive climb up the Grouse Grind this summer with Flames assistant GM Craig Conroy.
That three-kilometre test of character was nothing compared to the mountain of work and criticism in front of him now.
With the Flames off to another perplexing 5-10-1 start, frustrated fans are pointing fingers at the coach.
Some wonder if his new system is too complex for the players, others suggest he’s been unable to command respect in the room.
Many don’t care why – they simply want him fired.
It’s as absurd a notion as it is symbolic of the world we live in today.