It's been a while since the Flames released anything new on CalgaryNEXT. After the initial concept and website reveal, Ken King has been engaged in a media and PR junket to try to sell the project.
It hasn't gone well.
Gary Bettman's ill-advised attempt to give the project a shot on the arm backfired on the club. With the commissioner's visit increasing, rather then assuaging, scepticism, it's fair to say the organization has lost the initial battle to capture hearts and minds. Even the ardent fans at Calgarypuck give CalgaryNEXT an overwhelming thumbs down.
Ken King's PR update video above is the Flames' latest salvo in the PR war.