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CBC's odd NHL partnership with Rogers remains in conflict with identity as public broadcaster

TORONTO — At the CBC’s downtown Toronto studios this week, in a presentation on the broadcaster’s upcoming schedule designed to impress potential advertisers, they promoted PyeongChang 2018 with a sizzle reel of highlights.

There were the slo-mo shots of skaters bending into a turn, freestylers flipping through the air, and many shots of Canadian medallists celebrating, and beaming, and wiping away tears, all of it accompanied by soaring music, softening even the jaded cranks in the room. (Points to self.)

In an inspired touch, the music was overtaken for just a second near the end by the “tink” of a puck hitting the post — that moment at the end of the women’s gold-medal game when the United States looked like it was about to score into an empty net.