Clever Sonny.
When college football recruits are planning their trips, they want as much info as possible, particularly if they're unfamiliar with the location. What is there to do? What places can you check out when school isn't in session? How do you best effectively sell the idea of living in Berkeley and make it the most attractive place to go to school?
I think the Cal coaching staff might start with this video. Hell, UC Berkeley admissions could take some notes!
You've got the scenic Bay Area in all its majesty. There's historic Pebble Beach for all the football dads to think about trying out.