First it was UCLA, now it seems that Cal is next for Under Armour. Just hours after announcing that they’ve terminated their record apparel and shoe deal with the UCLA Bruins, Under Armour is reportedly looking to terminate their California Golden Bears endorsement deal as well.
Sports Business Journal’s Michael Smith was first to report it but he wasn’t the only one. In fact, CBS’ Dennis Dodd found out that Cal’s logo was removed from Under Armour’s website just like UCLA’s was.
While not nearly the size of UCLA’s deal, Cal signed a 10-year deal worth around $86 million dollars back in April of 2016.