The Chicago Bears have a very fun distinction. They’re the first team ever to lose to a college team.
The Bears in their infinite wisdom decided to stake their claim to the #GoBears hashtag this preseason for their 2017 NFL campaign. The Bears logo appeared by every hashtag mention of #GoBears for most of opening weekend.
They will fail to advance it any further. #GoBears is trademarked by Cal. The Bears logo has now disappeared from any further mentions of that particular hashtag
The University of California actually trademarked the phrase “Go Bears” at least as far back as 2004.