Let’s dive in deeper to what Cal has done with Under Armour in its first reveal.
The California Golden Bears have had plenty of potential images that haven’t been highly incorporated into the program’s design and aesthetic. Nike was pretty standardized in promoting the standard Cal logo, but aside from a few stabs at Golden Bears (remember the giant Bear at Haas Pavilion?) they really didn’t go that far.
Block C, meet Walking Bear. Two icons of @UCBerkeley history come together to form our new secondary mark: the C Bear.