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Why former BYU coach Ben Cahoon joined forces with a U. baseball alum to sell protein bars

Ravell Call, Deseret News

When BYU football receivers coach Ben Cahoon was not retained by head coach Kalani Sitake during the most recent offseason, he made a surprise decision to step away from football.

Over the last decade, Cahoon’s brother-in-law Casey Child, a former University of Utah baseball standout, has turned a protein bar recipe into a company with a following. Demand for Child’s bars has increased from 10,000 bars per month in 2012 to approximately 500,000 per month today.

So with an offer to join Good 2 Go (G2G) protein bars on the table, Cahoon hung up his whistle to take a sales position with Child’s Orem-based company.