It’s one sign of how growing minorities are changing Utah. Archie Archuleta, 87, recalls driving as a youth from his hometown of Pocatello, Idaho, to Salt Lake City to shop at what he remembers as the only Latino store for hundreds of miles.
Eli Madrigal started one of them, Rancho Markets, in 2006 and now has 10 stores. But as a sign of even more change, she says that “only 50 percent of our customers are Latino.” Her stores are busy by also catering to growing numbers of Asian, African and Middle Eastern immigrants and refugees — plus other Utahns.