The Utah Transit Authority may have hit on a formula to quintuple its ridership: offer service that is free and frequent.
Such a five-fold increase occurred in the first month of its new Utah Valley Express (UVX), a bus rapid transit route in Provo and Orem — which, for now, is both free for everyone, and offers service every six minutes at peak times (and every 10 minutes at off-peak times).
Those results came before the route is fully completed. The service started on Aug. 13 but many of its stations are still under construction. Also, eventually half of its 10.