Brittany Shimmin, who owns Vive Juicery on Broadway, has organized a “shop small crawl” on Small Business Saturday annually for the past three years. But this year, the event seems to be gaining a foothold.
Past years, Shimmin said, featured just a dozen or so small shops. But this year had 26 participating businesses, and Shimmin said she expected about twice as many customers to visit Vive during the event than on a usual day.
This isn’t unique to Salt Lake City: Small Business Saturday, as the day after Black Friday has been dubbed, is increasingly important to small, locally owned businesses.