With a no-nonsense look etched on her face, Ada Hegerberg stares straight into the camera and says: “Now it’s time for action.”
It’s fitting the Norwegian superstar was chosen as the face of a recently launched campaign aimed at improving the profile and standards in women’s soccer.
Not just because, as the first ever female winner of the Ballon d’Or, she is the outstanding player in the women’s game. But because she also is fighting her own private battle for equality and greater respect in the sport, a battle that will deprive soccer fans of the chance to see her at the Women’s World Cup, which kicks off in France on June 7.