It's a commissioner's job to talk up his league, and AAC commissioner Mike Aresco did just that recently.
"We know we have a chance to really do something special with our teams," he said, according to the Memphis Commercial-Appeal. "A big TV deal in a few years is really going to be a big aspect of our future."
It's all relative. For an AAC school, $5 million would be big and $10 million would be huge. For a Big Ten school, that would be nothing — but Big Ten schools are projected to pull in $48 million or more EACH in TV revenue by 2018.