Denver • Sarah Hirshland’s biggest coup to date as a sports executive was brokering the billion-dollar deal that moved the TV home of golf’s U.S. Open from NBC to Fox.
Her next mission, as CEO of the U.S. Olympic Committee, will be more delicate — repairing a frayed relationship between athletes and a community that has grown wary of the governing body after a slew of sex-abuse cases they feel were not handled appropriately .
The USOC announced the U.S. Golf Association’s chief commercial officer as its new CEO on Thursday. Hirshland will replace Scott Blackmun, who resigned earlier this year to deal with health issues that undercut his ability to handle the crisis that engulfed the federation.