A mix of 29 local and national retail, news and gift stores will pack the rebuilt Salt Lake City International Airport when its first phase opens in late 2020 — and by contract they will keep prices there as low as in stores elsewhere in the city.
“It is known as ‘street pricing,’” said John Buckner, director of commercial properties for the airport. “So if something is $3 in our neighborhood, it will be $3 here” at the airport
He added that other airports that use street pricing have found that “people who feel like they are being treated fairly really do spend more at airports than they might otherwise,” and that pricing is a key part of creating an environment where “people feel welcome and valued.