The NCAA Board of Governors took the first step Tuesday toward allowing amateur athletes to cash in on their fame, voting unanimously to permit them to "benefit from the use of their name, image and likeness."
The United States' largest governing body for college athletics realized that it "must embrace change to provide the best possible experience for college athletes," the board said in a news release issued after the vote at Emory University in Atlanta.
The NCAA and its member schools now must figure out how to allow athletes to profit while still maintaining rules regarding amateurism.