Provo • One of the most oft-heard words in the sports lexicon these days is … culture, a favored noun that applies to both winning and losing. Teams, they say, either have to develop and maintain it or change it.
The skeptic would suggest the best way to do that is to get better players.
But anybody who’s watched just a couple of minutes of Cougar football thus far this season has noticed a considerable shift in the way the team goes about its business, even with a similar bunch of athletes.
That shift is reflected not just in the results — a tight road win over Arizona, a home loss to Cal, and a rousing road victory over highly ranked Wisconsin — but in the team’s offensive and defensive structures and in its attitudes and overall demeanor, the way it carries itself.