And just like the fictional Sterling Cooper agency from the popular “Mad Men” television series — minus the booze and smokes — they have created a multimillion-dollar campaign to help make the hot dog top dog.
The 12-member Provo team is among nearly 200 student groups nationwide that will present campaigns to judges as part of the 2019 National Student Advertising Competition (NSAC).
The contest, sponsored by the American Advertising Federation, gives college students a chance to participate in a real-world case study that will help them find jobs after graduation.
For this year’s contest, the world’s largest hot dog chain, Wienerschnitzel, challenged students to change public perception of the hot dog.