Back to the BYU Cougars Newsfeed

Dick Harmon: Las Vegas Bowl, BYU have storied marketing connection over the years

BYU's Max Hall looks for a receiver as BYU plays Oregon State in the Maaco Bowl in Las Vegas. Tuesday, Dec. 22, 2009. The Cougars are returning to the Vegas Bowl for the first time since 2009.

The Las Vegas Bowl and BYU are partnered up once again.

There may not be a city and a patron with so little in common as far as branding and reputation, but history is thick and loyal between the Cougars and this bowl.

John Saccenti, executive director of the Royal Purple Las Vegas Bowl, had the BYU card to play in his hand once the Cougars lost to UCLA in September, and it gave him plenty to politic with.